Web design isn’t only about aesthetics. You might think that the term design refers to how appealing your website is. Although it’s part of the reasons why people will open the site, it shouldn’t be the primary focus. The functionality of the website plays a much bigger role. Hence, you have to be aware of the signs that your web design isn’t good enough. It will make you realize that the help of experts such as the people working at Expre Digital Ltd could help boost your site.
Navigation is challenging
The first sign that the website isn’t good enough is that users find it hard to navigate the page. Going from one tab to another of finding specific information could take time. Given how impatient people are, you could lose their interest. Anyone who visited your page might feel turned off and decide to leave. As such, you should focus on how to simplify the site and make it easier for anyone to find relevant information. Make it easier to buy your products too.
Your website isn’t friendly for mobile device users
Before, website designs targeted desktop computer users. Almost all major transactions, such as shopping and banking, happened through computers. However, given the functionality of smartphones, more people do transactions using their phones now. It’s easy to look for products and buy them right away. As such, if your website isn’t friendly for mobile device users, it could hurt you. Over 50% of people use their phones to shop these days. Without a functioning website on online devices, you could lose tons of potential customers.
The website doesn’t open quickly
You should understand that people are impatient and when they don’t get what they’re looking for, they will jump to other options. It includes websites that don’t load quickly. These days, with quick internet speed and modern mobile devices, people have already got accustomed to quick online browsing. If your website isn’t fast enough, you will lose people’s interest. The solution is using a more modern programming tool. You should also use a simpler approach. Remove unnecessary media files that are too heavy. They will slow down the site and make it more difficult for people to find what they want.
The website looks unprofessional
You should design the website depending on your target audience. If you’re selling products that appeal to young professionals, your website should appeal to them. Remove unnecessary and childish images. Change the font style. Use more neutral tones instead of having a splash of colours. It shows that you understand your customers and you take them seriously. Of course, it’s a different story when you’re appealing to children. The website will require more colours and effects.
After evaluating your website, you have to make the necessary changes. Don’t hesitate to ask for help from people who understand web design well. You might be looking at a simple web design, but these changes could go a long way. Experts understand what it takes to have a more functional and practical website.