Business

Even though 2021 is not yet over, it is already a great year for entrepreneur, Nimrod Santo. His business is going well, Bitcoin and many altcoins have done at least a 50% movement in the last three months.

He’s helping individuals and businesses get the hang of online marketing, and even though the pandemic is still somewhat around, he has done a little bit of travelling, while paying attention to safety of course. But as much as he has achieved in 2021, he wants to achieve some more.

He wants to record more success in his business as well as his personal life. He’s exploring new options and trying to improve the old ones, and he has decided to share how he plans to level up his game this year with us in this interview. Please keep reading.

Nimrod, what do you do?

I am a direct response marketer. I help businesses with lead generation through a technique that guarantees immediate action. I know how to target a specific market and fine tune adverts to make them striking and capable of capturing attention.

But that’s not all I do. I am also a cryptocurrency enthusiast. I’ve been following the trends in cryptocurrency for a while now and it’s fast becoming the financial currency of the world.

I do a little bit of trading, nothing serious, and I generally enjoy being outside. Surfing, travelling, anything that gives me the chance to create memories, gain experience and live the best life I possibly can.

What do you think about when we mention leveling up?

I’m a direct response marketer, so the first thing that naturally comes to my mind is upscaling your business. By this, I mean maximizing its potentials by exploring marketing techniques that get it more customers.

You should also explore upgrading your products and services to make potential customers more interested in what you have to offer. In short, be better than the competition, and know the market trends.

What is so spectacular about leveling up?

Everything! The truth is, you can’t keep staying at one point forever. As a business or individual, you should crave growth. It is necessary that you do. Otherwise, you’ll always remain at one spot. Think of it as what drives you, your motivation.

You start a company because you want to become the biggest in your field one day. Since that can’t be done at once, the steps you take to upscale is what is referred to as leveling up.

How do you plan to level up?

At the beginning of this year, I set certain goals for myself. To achieve these goals, I had to think outside the box, and look at my business from a different perspective.

This has given me the opportunity to put new techniques of promoting my business out there. It has worked so far, and going forward, I plan to work on my services, and how to make them more attractive.

What’s your advice for those who are trying to level up?

Leveling up is not an easy thing to do. The chances that you’re going to meet a lot of stumbling blocks on the way is really high. But you have to persevere. Giving up is not an option.

However, that doesn’t mean you should keep nurturing a dead plant. Some ideas just aren’t meant to be successful and after trying your best, you should learn to weed them out for growth. Don’t let them pull your business back, and you’ll be glad you didn’t.

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Google algorithm keeps getting updated almost 1000 times a year and this is one reason why SEO services are proven fundamental for business profitability. It does not matter how big your business is. All that matters is how promptly you follow advanced SEO practices and improve your brand identity.

So, the main purpose of every website is to rank higher on the SERPs or search engine result pages for the target audience to find you instantly. And if you require leveraging the number, the need for boosting SERP ranking comes into the forefront. This is where SEO services UK prove beneficial for business profitability. Let’s learn further about the significance of SEO to boost business profitability.

Improved Quality Traffic

Initiate implementing lead generation strategies, if your motto is to ace online. It would just be true to say that traffic may not translate to high conversion. However, sooner or later, ranking can get improved, and the SEO strategies also move towards accelerating conversion. Directory submission, link building, keyword optimization, and web auditing, are a few SEO strategies you can implement to attract relevant traffic. As a result, it eventually boosts website sales.

Brand Visibility

Competing in the niche means the website is supposed to be easily recognizable and visible. Some brands have created milestones by staying top-notch in the niche through branding. And the credit goes to the most incredible SEO services that companies get for generating quality traffic. When customers search for your services online, they usually grab offers from the first page of the search engine. And if your business doesn’t rank, your brand eventually loses its glory.

Developing Credibility

Building online recognition means the brand can convey subtle messages to its targeted audience and prospective customers. The website can act as the finest portal to educate, convince, and entertain customers about your services’ values. When users aim at finding reliable brands, they directly visit the search engine. Rakning highly boosts the level of trust your audience develops for your business. This is how even low-tier businesses tend to upset the brand credibility to bigger brands by attracting consumers!

Greater Consumer Insights via Google Analytics

The contemporary marketing sphere has experienced revolutionary changes, and today, data usage in marketing influences the strategic success of businesses. Take the concept of marketing on Facebook, for example! It may sound like a full-fledged idea. But Google analytics already revealed that the target audience doesn’t use FB, and they rather prefer Instagram. That’s why the SEO strategies must be guided via consumer insights. This move helps achieve positive results in today’s targeted marketing.

Wrapping Up

It’s rather an open secret to state that the digital marketing platform is becoming more competitive with each passing day. Nonetheless, it’s possible to implement advancing strategies to boost profit. With a greater ranking on Google, it’s easier to increase brand visibility and improve sales conversion. As Google stays committed to updating its algorithm, the SEO strategies must be evolving to embrace those changes. This calls for hiring a competent agency for its wonderful SEO services – so when are you making your first step?

Web design isn’t only about aesthetics. You might think that the term design refers to how appealing your website is. Although it’s part of the reasons why people will open the site, it shouldn’t be the primary focus. The functionality of the website plays a much bigger role. Hence, you have to be aware of the signs that your web design isn’t good enough. It will make you realize that the help of experts such as the people working at Expre Digital Ltd could help boost your site.

Navigation is challenging

The first sign that the website isn’t good enough is that users find it hard to navigate the page. Going from one tab to another of finding specific information could take time. Given how impatient people are, you could lose their interest. Anyone who visited your page might feel turned off and decide to leave. As such, you should focus on how to simplify the site and make it easier for anyone to find relevant information. Make it easier to buy your products too.

Your website isn’t friendly for mobile device users

Before, website designs targeted desktop computer users. Almost all major transactions, such as shopping and banking, happened through computers. However, given the functionality of smartphones, more people do transactions using their phones now. It’s easy to look for products and buy them right away. As such, if your website isn’t friendly for mobile device users, it could hurt you. Over 50% of people use their phones to shop these days. Without a functioning website on online devices, you could lose tons of potential customers.

The website doesn’t open quickly 

You should understand that people are impatient and when they don’t get what they’re looking for, they will jump to other options. It includes websites that don’t load quickly. These days, with quick internet speed and modern mobile devices, people have already got accustomed to quick online browsing. If your website isn’t fast enough, you will lose people’s interest. The solution is using a more modern programming tool. You should also use a simpler approach. Remove unnecessary media files that are too heavy. They will slow down the site and make it more difficult for people to find what they want.

The website looks unprofessional 

You should design the website depending on your target audience. If you’re selling products that appeal to young professionals, your website should appeal to them. Remove unnecessary and childish images. Change the font style. Use more neutral tones instead of having a splash of colours. It shows that you understand your customers and you take them seriously. Of course, it’s a different story when you’re appealing to children. The website will require more colours and effects.

After evaluating your website, you have to make the necessary changes. Don’t hesitate to ask for help from people who understand web design well. You might be looking at a simple web design, but these changes could go a long way. Experts understand what it takes to have a more functional and practical website.

Photo by Markus Winkler on Unsplash

Crisis management is when executives of a business or corporation deal with any unexpected event that could threaten the company. Every business, big or small, should have proper crisis management plans in place in case of disruptive events that could harm the company.

So what will happen to your business if you don’t have a crisis management team or plan when problems arise? That’s what we’ll be discussing in today’s article. If you’re starting up a new business you should continue reading.

Why is Crisis Management So Important?

Not having a proper disaster management plan in place could have serious financial consequences for your business. Any situation that risks the livelihood of your company will have a detrimental effect on your turnover and revenue.

For example, if companies didn’t practice proper Coronavirus business safety there could be a potential outbreak and the building would have to be shut down. If the office is closed there is no way for you to complete work to generate money for the business.

Your crisis management team must have plans in place that keep the company afloat. However, the disaster plan isn’t simply to use when a pandemic strikes. These plans should help you with the following:

• Legal implications
• Negative press releases about the brand
• Damage to property from fire, water or natural disasters
• Death of managers or CEOs
• Theft

 

Every company should put a team together to put plans in place that will protect the company. This team will come together whenever a crisis occurs and they can use an existing arrangement to deal with the issue or put a plan in motion to fix it.

What are the Benefits of a Proper Crisis Management Plan?

A disaster plan will help keep your business going no matter what challenges you’re facing at the time.

Another aspect to remember is that a crisis doesn’t only affect your cash flow but it will have negative implications on your staff too. You don’t want your employees to be without work, so being one step ahead of a company crisis may secure your staff’s jobs.

The benefit of crisis management is that when you’ve dealt with the problem your company becomes stronger. Your staff will be better equipped in their problem solving skills which could help with any problems that may arise in the future.

Final Thoughts—Valuable Tips

To start implementing a crisis plan, the first task is to open up a savings account for your business and put a portion of your profit into it. The money can be used to pay staff or bills if revenue is affected by a pandemic or recession.

Furthermore, you should have the proper insurance to handle any damages to your business from a natural disaster, vandalism or theft.

Make sure you implement first aid training in every department as well as fire fighting. The training will help your staff work as a team if there is a fire or if an employee needs medical assistance.

If you weren’t sure how to implement crisis management in your business, then use our steps to assist you.

As the coronavirus pandemic continues to rage around the globe, businesses and entrepreneurs have had to continuously adapt to the changes. We’ve seen every industry impacted, and while some have managed to thrive in the changes, this time has been very difficult for most business owners.

This is especially true for companies and businesses that deal with clients, according to Jacques Poujade. As a Managing partner at LendPlus, he deals with clients on a daily basis, and has had to adopt new practices to survive in this climate.

Jacques is an expert when it comes to real estate and real estate investing, so we wanted him to weigh in on this issue and hear how he’s been handling coronavirus-related client concerns.

Jacques, tell us about your background.

I’ve been working in financial services for more than three decades, and it’s been quite the journey. I started out getting my Master’s Degree in Finance from McGill University, and then started to work in financial services.

Now, as a Managing Partner at LendPlus, I use all of that experience to work as a direct lender, and help people find alternative mortgage solutions.

Why did you want to work in this field?

I truly believe that every family, every person, deserves to achieve their version of the American Dream. And I’ve seen oftentimes, that lending solutions can be the one thing getting in the way of that.

Think about it: you finally found your dream home, but traditional lending solutions aren’t working out for you, and you have to miss out on this opportunity. I’ve made it my goal to help people achieve their dreams.

What are some coronavirus-related client concerns?

Well, at first especially, people were worried about meeting in person. This is still the case now, but people are more willing to meet in person.

I want to do what’s safest for everyone, so I’m offering video consultations for anyone who wants them. We’re actually allowing clients to meet over video chat as much as physically possible.

Related Article: Coronavirus Deals: How To Sell Real Estate In A Coronavirus Hot Spot

That’s great, what else?

Next, if they do want to come in in-person, I’m sure that everything is following proper protocols. Masks will be worn, of course, and there will be enough space for everyone to socially distance themselves.

Third, we’re making sure to disinfect high-touch surfaces, before and after clients come in. People are definitely concerned about that, and also having proper supplies available. To respond to that, we’re sure to have hand sanitizer and masks available.

And lastly, I think people are concerned about their issues being pushed aside because of COVID-19. I want them to know that despite the distance, I’m still here, and we’re still prioritizing their cases and their concerns the same as we always do.

Do clients feel like you’re able to resolve their concerns?

I definitely think so. Everyone is really understanding of the fact that this is unprecedented times, and they’re willing to take precautions to make sure everyone is safe.

They’re also expressing a lot of gratitude for the steps that we’ve taken in order to ensure that safety is prioritized, but work can still get done.

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Offering employees a benefit package is hard for small or medium-sized businesses. It’s hard for small companies to compete against more prominent corporations when it comes to recruiting top talent because they don’t necessarily have the tools to attract candidates to fill their positions.

A professional employer organization, or PEO company, helps small businesses with managing their employees, including payroll, reporting, and compliance. Through a co-employment agreement, the PEO company becomes the employer of record for tax purposes. A PEO company reduces work on the employer’s end and ensures the employer is compliant with all employment laws.

How Does it Work?

A PEO company, through co-employment, will take responsibility for your employees. The co-employment agreement, basically means that you and the PEO share responsibility to the employees. Through the sharing of employer responsibilities, the PEO company will oversee payroll administration, tax filing, human resource support, and access to the market while you as the business owner, are responsible for managing day to day management of your business. You can use sites like Retire at 21 to compare PEO companies.

Benefits of Partnering with a PEO

Managing employees and human resources involves many tasks, and most can be handled by a PEO company, which allows the business owner to focus on other aspects of their business. Here are some services a PEO company offers:

• Payroll – PEO company help by managing payroll processes and can account for items like commissions or bonuses for full and part-time employees. They can set up automatic deposits for your employees and offer payroll administration.
• Benefits – A PEO company can provide attractive benefit packages to your employees and help them manage it. A PEO company will help with all benefit administration, such as onboarding benefits, claim, and other benefits. A PEO company allows your employees access to medical, dental, and vision benefits at negotiable rates. With the ability to offer benefits, recruiting skilled and talented employees is easier. Your employees also have access to the PEO’s online platform where they can view their benefits, make variations to them, add beneficiaries, and keep track of payroll deductions. As a small business owner, you can set up a benefits package, put together enticement programs, and create reports for analysis, which helps improve the administration for benefits.
• Compliance Support – Your business will get support for employer-related compliance issues when you partner with a PEO company, including payroll taxes, reporting forms, and employee tax forms. A PEO company provides other support in workers compensation, unemployment insurance filings, and employment practice liability insurance.
• Additional Benefits – PEO companies can offer other benefits to your employees, such as discounted gym memberships. Any benefits that a PEO company offers your employees are provided to create a happy and healthy team environment in your workplace.

PEO and Your Business

There are numerous advantages that a PEO company can bring to your business, including cost savings on employee benefits, cost-saving through hiring, protection again risk, and it frees up the hours in your day.

Cost Savings

Partnering with a PEO allows your employees to access health cover at the competitive rates of more prominent corporations.

Hiring

A PEO company saves you having to hire administrators for human resources because they handle employment-related paperwork and guidance from HR specialists.

Risk Protection

PEOs have HR specialists to help with risk mitigation and make sure that your business is always in compliance with the continually changing employment laws and regulations.

More Time

Being a small business owner means every minute of your time is valuable. A PEO company alleviates some of the stuff on your plate by taking over employment-related work.