A business’s online presence plays a significant role in portraying brand image and therefore directly impacts success. Today, every company spends an overwhelming amount of resources to market online. But not every effort pays off. Hence, it is essential to ensure that you adopt the right strategies not only to maximise resources but most importantly guarantee results.
In this article, we aim to discuss effective strategies that will boost your brand’s online presence, while at the same time paying attention to the current trends affecting digital marketing in general.
Optimise websites for mobile use
It has been emphasised many times that a good digital marketing strategy should focus on optimising the website for mobile devices. This year, mobile users will grow to approximately 2.8 billion. Imagine not being able to tap into this massive market.
If you hire a web design Oxford agency, one of the first things they should pay attention to is how to design or improve an existing site and make it mobile-friendly. In addition to increasing engagement from visitors, Google also ranks websites based on how optimised they are for mobile use.
Do not be afraid to link personal social media accounts with professional business pages
The key here is to relate to your target market on a more personal level. Many businesses have begun allowing employees to use their accounts and promote business interests. This method allows your brand to be represented by the people who work for you. You may also link your social media accounts to your business accounts and engage with customers. The more relatable your brand is, the more comfortable it will be for your customers to engage with your company online.
Improve the user interface
The competition is only going to get stiffer in the coming years. And, the more options your customers have, the easier it is for them to switch from one website to another. A bad user interface can easily turn away site visitors. Most companies today use a heat map to gauge user activity and improve pain points. Other websites owners are also paying attention to design trends to make their site more eye-catching.
What is most important here is that your target demographic should be considered when you design the website. For example, if you want to appeal to a younger generation, your site needs to be hip. On the other hand, if you want to attract more senior customers, your site needs to be easy to navigate.
Make customer privacy a priority
As online businesses become the norm, cyber threats are also becoming more sophisticated by the day. Customer privacy and security should be a priority if you want to uphold customer trust and confidence. Even the biggest companies fall victim to cybercrime. As such, it is essential to step up in adopting the latest cyber security methods. If necessary, you can outsource services and tools to reinforce site encryption. It is also vital to have clear security protocols especially when it comes to employee network activity.
These suggestions are only a few of the strategies you can use to increase online presence. With the help of a digital marketing agency, you can identify other opportunities for improvement and come up with an excellent campaign for your brand.