• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Geek Vintage

Gaming, Technology and Business

  • Home
  • About
  • Business
  • Finance
  • Games
  • House
  • Technology
  • Vacation
  • Contact

4 Strategies for Improving Your Business Online Presence

February 8, 2020 by admin Leave a Comment

 

man using Apple computer

A business’s online presence plays a significant role in portraying brand image and therefore directly impacts success. Today, every company spends an overwhelming amount of resources to market online. But not every effort pays off. Hence, it is essential to ensure that you adopt the right strategies not only to maximise resources but most importantly guarantee results.

In this article, we aim to discuss effective strategies that will boost your brand’s online presence, while at the same time paying attention to the current trends affecting digital marketing in general.

Optimise websites for mobile use

It has been emphasised many times that a good digital marketing strategy should focus on optimising the website for mobile devices. This year, mobile users will grow to approximately 2.8 billion. Imagine not being able to tap into this massive market.

If you hire a web design Oxford agency, one of the first things they should pay attention to is how to design or improve an existing site and make it mobile-friendly. In addition to increasing engagement from visitors, Google also ranks websites based on how optimised they are for mobile use.

Do not be afraid to link personal social media accounts with professional business pages

The key here is to relate to your target market on a more personal level. Many businesses have begun allowing employees to use their accounts and promote business interests. This method allows your brand to be represented by the people who work for you. You may also link your social media accounts to your business accounts and engage with customers. The more relatable your brand is, the more comfortable it will be for your customers to engage with your company online.

Improve the user interface

The competition is only going to get stiffer in the coming years. And, the more options your customers have, the easier it is for them to switch from one website to another. A bad user interface can easily turn away site visitors. Most companies today use a heat map to gauge user activity and improve pain points. Other websites owners are also paying attention to design trends to make their site more eye-catching.

What is most important here is that your target demographic should be considered when you design the website. For example, if you want to appeal to a younger generation, your site needs to be hip. On the other hand, if you want to attract more senior customers, your site needs to be easy to navigate.

Make customer privacy a priority

As online businesses become the norm, cyber threats are also becoming more sophisticated by the day. Customer privacy and security should be a priority if you want to uphold customer trust and confidence. Even the biggest companies fall victim to cybercrime. As such, it is essential to step up in adopting the latest cyber security methods. If necessary, you can outsource services and tools to reinforce site encryption. It is also vital to have clear security protocols especially when it comes to employee network activity.

These suggestions are only a few of the strategies you can use to increase online presence. With the help of a digital marketing agency, you can identify other opportunities for improvement and come up with an excellent campaign for your brand.

 

 

Filed Under: Technology

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

About Us

Hello there! My name is Jack, and I found my passion in gaming and tech. I was 12 when I first found my interest in technology through repairing and studying the parts of computer. It has always been so fascinating for me to see developments and advancements in our daily life. Read More…

Recent Posts

  • 3 Steps To Becoming A Pro Gamer
  • How Singaporean traders can gain from securities lending
  • Learn how to run an effective mass mailing campaign to get your blog off the ground
  • How to create a Cool Looking Marketing Videos
  • JD Worldwide Sales Jump as 618 Grand Promotion Kicks Off

Connect with us

  • Facebook
  • Instagram
  • Twitter

Newsletter

Footer

About Us

Hello there! My name is Jack, and I found my passion in gaming and tech. I was 12 when I first found my interest in technology through repairing and studying the parts of computer. It has always been so fascinating for me to see developments and advancements in our daily life. Read More…

Latest Post

  • 3 Steps To Becoming A Pro Gamer
  • How Singaporean traders can gain from securities lending
  • Learn how to run an effective mass mailing campaign to get your blog off the ground
  • How to create a Cool Looking Marketing Videos
  • JD Worldwide Sales Jump as 618 Grand Promotion Kicks Off

Newsletter

Copyright © 2020 Geek Vintage. All rights reserved.