Most people think that the largest social network in the world is Instagram. But that is not true. The most used is YouTube. People are in love with videos, and they can never get enough of them. That is why they often end-up on YouTube, where they can find the largest collection of free videos. But how can you create one that will make people go “Wow!” Here are a few ideas that will help.
Create a Time Lapse Video
If there is one type of videos that people always enjoy and are enthralled with, it is those created with one of the best time lapse cameras. You have seen them before, for sure. They are a collection of photos, taken at regular distance in time, which once placed back-to-back, create a video that makes you see the world go faster. It can be used to show a sun rise in a matter of seconds or a full day on a street corner, in less than a minute. But you can also use it in your marketing by showing the work you do, in a short format. For example, concerts can be filmed from the time you build a stage to when it is completely removed. Or you can also show a house being built from the ground up. These things that take time, can be shown in seconds or minutes, through a time lapse video, and they will always get people to go “Wow!”
Create Fiction Branded Content
Netflix has hundreds of millions of users worldwide. Disney + keeps increasing, and Amazon Prime is also extremely popular. Why? Because people like to be told stories. This is why fiction branded content is getting more and more popular these days. Companies look to benefit from the creation of a character that will represent their business, without always having to show the logo; which is something consumers don’t appreciate. Instead, as the character grows, people associate them to the business, and he/she creates more visibility at different levels (videos, podcasts, social networks, etc.).
Create Short Funny Videos
If you want to be trendy, then look no further then short, funny videos. TikTok has revolutionized marketing, by having brands taking themselves less seriously. However, it may seem easier than it really is. TikTok users aren’t like the ones on Instagram, who actually like to be sold products, by major brands. What they want is to be entertained. The average age of people using the app is below 25. Therefore, you need someone who is able to speak their language. What is funny to you, might not be to them. If you choose to go that route, better call upon specialists to help you out.
To make great videos, look for originality, but stay true to your subject. Otherwise, people may look at your videos and enjoy them, but you will never get any marketing benefit, out of them. Keep in mind the objective of each video, and bring those who watch them to enter into some kind of interaction with your company. Otherwise, you probably won’t be happy about the results you will be getting.