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When you have a blog, one of the things you are looking for is to make it very visited and that what you publish is seen by many people. To achieve these objectives you have to apply a series of actions and strategies that will help you to position your blog both on the internet and in people’s minds. Among the many options available online, the one that stands out is email marketing, let’s review why.

Blogs have become an effective way to communicate ideas, sell products and create close relationships with the target audience. They are widely used for many purposes and with a diversity of functions and applications that are expanding all the time.

These digital portals are very popular nowadays due to the great advantages they offer and the high acceptance they have among their users. In addition, they have become a very effective source of income that many use to promote various products and services.

But, in order to make blogs successful and to market them to your target audience, a series of strategies must be developed to help them position themselves in the public’s mind and on the internet.

When that happens, when a blog has a good position on the internet and has gained a large traffic of visitors, it becomes attractive to companies and advertising agencies that may consider using it as a platform for their advertisements. And that’s not all, a good blog, on its own, can sell your ads and profit from it in many advantageous ways.

How to move a blog forward successfully?

For a blog to be successfully positioned in people’s minds and web search engines, it is necessary to apply various tools and techniques that help to position it in all existing fields and spaces. One of the most widely used digital marketing resources due to its high effectiveness and versatility is mass mailing, a strategy that is part of email marketing.

Mass mailing is one of the most effective techniques to promote a blog, as it offers several useful tools to promote it and make it known to many people at the same time through messages sent in emails.

Mass mailing helps blogs in many ways:

• Economical: as it facilitates very effective customer acquisition by reaching many customers from all around the world at the same time.
• Direct interaction with potential customers: emails allow a closer relationship between sender and receiver because it is perceived as a form of communication that is more direct, personalised and intimate. This generates greater trust and confidence in prospects, which, when appreciated and used well, yields very good results.
• Customizable: email marketing allows you to send personalised emails, according to the name, age, language, gender, socio-economic status, area of work and other characteristics of the potential customers. This can help you to create better target messages and to send a message in line with the type of audience you wish to be addressed.
• Automatable: it allows you to set the times at which your personalised emails can be sent and to carry out campaigns based on the preferences of the recipients of the messages.
• Stable: the price of automated emails does not change, as often happens with other types of online marketing. This will allow you to design an effective email marketing campaign within your budget without having to fear that costs will change along the way.

How can your blog make the best out of mass mailing?

In order to develop a successful email marketing campaign, you should, first, seek the support of a good agency or web platform that can help you develop successful strategies and plans aimed at making the most of the resources that this form of advertising has to offer.

It is also important to use the latest technology, such as specialised email marketing software, which often offers a variety of features that can help you to optimise bulk email advertising campaigns.

These computer programmes do everything for you, including:

• They help with the writing of posts, using practical templates and other writing resources that apply well to the style of any blog.
• Automate the messages: with good software, you can schedule mailings to go out at specific times and moments, according to the effect you want to achieve with them. For example, if you have the birthdates of your potential readers in your database, you can schedule a greeting message for each of them on their birthday.
• Better monitoring and control: by having a better control and analysis of the metrics you can make more accurate and timely decisions regarding your marketing campaign. With an email marketing programme that can collect this type of information for you, you will know precisely how many people have opened your emails, how many have clicked on a call to action, how many did not even see them or bothered opening them and the percentage of the emails that were sent directly to the spam folder.
• Corporate identity: it can be designed with a corporate email address, with its own domain and so on, thanks to the advantageous functions offered by specialised softwares. This will give your blog more presence and prestige and will certainly attract more attention from your potential subscribers.

With all these advantages, there is no doubt that mass mailing is an excellent option when it comes to deciding on an effective advertising method that serves as a basis for the promotion of a blog. It is easy, economical, versatile and far-reaching, not in vain is it the most widely used advertising strategy tool by companies and advertising agencies all around the world.

So don’t think twice, if you have a blog, or you are about to launch one, you should immediately start designing your advertising campaign and include email marketing in all its forms as one of your first steps. Seek the support of a good agency specialised in this area and start as soon as possible so that your digital platform is launched as soon as possible and is on the road to success.

Most people think that the largest social network in the world is Instagram. But that is not true. The most used is YouTube. People are in love with videos, and they can never get enough of them. That is why they often end-up on YouTube, where they can find the largest collection of free videos. But how can you create one that will make people go “Wow!” Here are a few ideas that will help.

Create a Time Lapse Video

If there is one type of videos that people always enjoy and are enthralled with, it is those created with one of the best time lapse cameras. You have seen them before, for sure. They are a collection of photos, taken at regular distance in time, which once placed back-to-back, create a video that makes you see the world go faster. It can be used to show a sun rise in a matter of seconds or a full day on a street corner, in less than a minute. But you can also use it in your marketing by showing the work you do, in a short format. For example, concerts can be filmed from the time you build a stage to when it is completely removed. Or you can also show a house being built from the ground up. These things that take time, can be shown in seconds or minutes, through a time lapse video, and they will always get people to go “Wow!”

Create Fiction Branded Content

Netflix has hundreds of millions of users worldwide. Disney + keeps increasing, and Amazon Prime is also extremely popular. Why? Because people like to be told stories. This is why fiction branded content is getting more and more popular these days. Companies look to benefit from the creation of a character that will represent their business, without always having to show the logo; which is something consumers don’t appreciate. Instead, as the character grows, people associate them to the business, and he/she creates more visibility at different levels (videos, podcasts, social networks, etc.).

Create Short Funny Videos

If you want to be trendy, then look no further then short, funny videos. TikTok has revolutionized marketing, by having brands taking themselves less seriously. However, it may seem easier than it really is. TikTok users aren’t like the ones on Instagram, who actually like to be sold products, by major brands. What they want is to be entertained. The average age of people using the app is below 25. Therefore, you need someone who is able to speak their language. What is funny to you, might not be to them. If you choose to go that route, better call upon specialists to help you out.

To make great videos, look for originality, but stay true to your subject. Otherwise, people may look at your videos and enjoy them, but you will never get any marketing benefit, out of them. Keep in mind the objective of each video, and bring those who watch them to enter into some kind of interaction with your company. Otherwise, you probably won’t be happy about the results you will be getting.

Worldwide sales jumped to unimaginable levels with the JD618 Grand Promotion. The cross-border e-commerce marketplace saw sales increase steadily for months leading up to the promotion. This happened across the board; JD Retail, Logistics, Health and Technology.

The JD618 Grand Promotion, a cross-border e-commerce marketplace for China and international brands, doubled in sales within one day.

At one point during the promotion, there were nearly 500 brands advertising products through sale channels – double what they usually offer during off-seasons.

During the first 24 hours, sales of cross-border food, beverage products, imported alcoholic drinks and small kitchen appliances saw a massive increase in transactions. This is a testament to how far the company has come as an industry and what opportunities lie ahead.

JD.com’s business model is premised on the tenet that e-commerce should improve people’s lives by providing them with more convenient and reliable access to products and services.

JD Retail has invested more than 40 billion yuan on user services alone in the past two years. In addition to logistics and consumption service, they are also focusing heavily on making sure that customers have an enjoyable experience when buying anything through their website or App.

JD.com’s international business is booming. The company is using its 582 million active users to grow the number of brands that sell on its sites. They are also providing access for third-party merchants who want in too. The company will provide customers with superior products that satisfy their needs for better quality at an affordable price through this channel.

JD’s worldwide network of users means that it is easier than ever before for Chinese brands and third-party merchants to gain a firm footing in the country. With over 580 million active monthly accounts, JD has far-reaching power when empowering these companies with superior products or services to satisfy customers’ needs.

JD Worldwide’s National Pavilions are an essential part of the company’s international presence. Finland, Singapore, and Denmark are three of the most popular pavilions among customers. Each pavilion offers a unique experience showcasing the best of JD’s worldwide products and culture.

With this recent success in the market, Richard Liu Qiangdong, the billionaire founder of China’s e-commerce giant, hailed the company for its growth and change with time. He also asserted that the company is currently expanding internationally through various means such as initial public offerings (IPO).

The eCommerce company is working hard towards creating an environment that fosters integrity and compliance with the relevant laws in China as well as internationally. The company is committed to achieving success the right way.

JD.com founder, Richard Liu, celebrated the company’s anniversary by reaffirming its commitment to social responsibility. He noted that the company intends to remain a leader not just in e-commerce but also in social responsibility.

A case in point is when the company set up a special portal on their App and offered discounts. This was meant to meet the demand for anti-epidemic and life necessities during the COVID season. In effect, the initiative helped reduce cross infections through this innovative way of doing business.

In the same breath, JD Health has launched a free online consultation service for users in Hong Kong to have easy access to healthcare advice from telemedicine doctors and multimedia guidance on coronavirus infection prevention.

This company knows exactly what consumers need nowadays and is prepared to provide just that. The founder believes he is setting an example for other businesses in China and around the world.

During that initial, excitement-filled process of starting your business, it can become easy to get lost in the moment.

You’re buying one product for “x”, selling it for “y”, and making the profit between the two figures. It’s simple, right?

Suffice to say, there’s far more to it than that. A whole host of costs can enter the picture and through today, we’ll talk through some of the ways you can cut some of them as your new business attempts to make its first profits.

Do you need an office?

In today’s day and age, this question is more relevant than ever before. Sure, having an office for your company can add an aura of professionalism, but it also creates a significant expense.

In some cases, you won’t have an option. After all, some industries require people to be in the building, or at least need a base for client visits.

However, if you’re not involved in such an industry, think long and hard about this decision. Generally speaking, you’ll be tying your company into a long-term rental agreement – and this can be a huge commitment for the small business which is yet to turn a profit.

Let’s not also forget that this decision can have umpteen knock-on effects. For example, your public liability costs will change, as will the total cost for utilities etc. Of course, these won’t be eradicated if you turn to the remote option, but they could be lower.

Do you need to hire just yet?

The hiring process is a tricky one for any business. After all, you want to be in a position where you’re making sales and generating revenue, but you also need to have enough staff to make this happen.

In some cases, it can be worthwhile to wait a little while before hiring your first employee. During this time, you can focus on the day-to-day running of the business, and you can also use this opportunity to get a feel for the specific skillsets which will be required further down the line.

Outsourcing temporary workers can be a fantastic way to get around this issue. If you need someone to do a particular job, but you’re not in a position to hire a full-time member of staff, then you can simply outsource this work to a third party. This is an option which has grown in popularity over the years, and can provide you a happy medium during those early days.

Do you need to buy new?

We’re all guilty of it. When we start a new business, we want everything to be new and shiny. We want the best possible products, the best possible office furniture and the best possible computers.

However, these purchases come at a cost – and in some cases, it can be a significant one.

In reality, you don’t need the newest products on the market. Just because a new iPhone has been released, it doesn’t mean that you need to go out and buy it. The same can be said for office furniture, computers, and any other equipment which your business might need.