One of the most challenging aspects of running a successful business is figuring out how to successfully keep your customer retention numbers high. Which is obviously critical as the higher your customer retention numbers are, the easier it will be for your business’ profits to remain steady or to increase in the coming years. If you’re interested in learning invaluable new tips that will help your business retain its valued customers, simply continue reading.
Earn your customers trust:
One way that you can retain customers is by working hard to earn and retain your customers trust. In a recent customer service satisfaction survey a whopping 59% of respondents revealed that the prevalence of online scams, make them think twice before shopping online. So it’s a great idea to look for creative ways to earn your customers trust. For example, you may want to encourage past customers to leave reviews about your business, to win the trust of potential new customers or you may want to have legitimate news sources report about your business, in order for your business to earn its customers trust.
Also make sure that your customer support staff are well trained to ensure that they don’t come across as potential scammers who may be trying to steal an individual’s private information such as their credit card information. You can also win your customers’ trust by offering chat messaging as a customer service option, directly from your business’ website, which your customers may trust over customer support via phone calls. Especially as modern generations are far more comfortable using text based messaging tools to converse with customer service agents.
Use appropriate language:
Especially if your business deals with younger clientele from generation y and generation z, it’s critical to ensure that your team members are trained to use appropriate language with their customers. Such as non binary gender terminology. This is in order to ensure that all individuals feel welcomed and accepted by your business and don’t feel ostracized by your company. You may be surprised to read that a staggering 70% of individuals between the ages of 18 to 24 are already confident with their ability to correctly use non binary gender terminology.
Respond quickly to your customer queries:
Many businesses make the mistake of taking far too long to reply to their customers requests for help, whether it’s over the phone, instant chat or email. One of the worst industries when it comes to response times is the financial services industry. If you want to retain your customer base, it’s important to increase the legitimacy of your business by responding to your customer queries as quickly as possible. Especially as if your customers feel ignored they are likely to leave your business negative reviews online which can severely impact your business’ online reputation.
So if you want to do everything in your power in order to ensure that your business retains as many of its customers as possible, it’s well worth paying attention to all of the helpful tips about customer retention that are listed above.