Small businesses often have a limited budget for advertising and find trying to build their brand’s name is complicated. Link building offers an, at times, inexpensive way to build brand recognition and credibility: but is it the right choice for small businesses? Here’s what you should know.
Having multiple websites, blogs, companies, and social media pages all using your website as a source will boost how consumers and companies view your business. Not only does it give you credibility, but when these individuals need to cite or source the same information, there’s a chance that they’ll use your company as their point of reference.
This encourages even further link building, which after a certain point is free since people are doing it of their own volition instead of you having to keep paying link building services.
Where you appear in Google search results can affect how well or poorly your company does. It would help if you worked hard to build links to gain as much customer traffic as possible.
Although it can take time to rise through the ranks, being within the top three first links that pop up when important keywords are searched will ensure that customers are more likely to click your company’s link and enter your site. Link building directly leads to a higher ranking on Google.
The more links that lead back to your website, the more people will click these links and visit your site. This increases web traffic drastically. Therefore, it’s important to keep a tracker on your site so that you can keep tabs on where people are visiting from, how long they’re on your site, and if they made a purchase or not.
This can help you learn where you should put most of your energy into advertising and where you should lay off of it to save your money.
The more people who visit your site from link building: the more sales you’ll make! This should be obvious, but people can’t buy from your site if they’ve never even heard of it. Putting in the effort to build your links could be the step that pushes your company further so that it’s no longer considered a small business and is now considered a large one instead.
This isn’t just from those who follow the links directly, but also those who recognize your company and see it as credible, and from those who visit while it’s boosted in search engines.
Brand recognition is vital to growing! Although it’s important to have a good website and to work to improve our company as much as possible, ensuring that people know your company by name, and possibly by the logo, will increase the number of people that seek out your company when they need work similar to what you offer.
This isn’t foolproof; if you make a big mistake that looks poorly on your company, it can be hard to get rid of that if you’ve built brand recognition. It’s important to take your company’s public image seriously.